What I do
Editorial & Content Leadership
I'm a Director of Content Strategy at Havas Health & You, serving pharmaceutical and biotech clients comprehensive optichannel DSE and branded content strategies, with a focus on generative engine optimization (GEO). Prior, I served as Associate Editorial Director at Health (Health.com)—a People Inc. brand—where I led editorial strategy and operationalization for medically reviewed, SEO- and GEO-driven, organic and branded B2C content.
Strategic Planning & Optimization
I bring a data-informed, audience-first perspective to content strategy. I'm skilled in SEO, GEO, AEO, and AIO, and I use tools like SEMrush, Ahrefs, and GA4 to evaluate performance and pivot with new information. My strategic focus lies in aligning content initiatives with broader brand and business objectives—building frameworks that enhance visibility, engagement, and sustainable growth across channels.
Program & Project Management
I bring a structured yet adaptable approach to project management, ensuring alignment between client objectives, stakeholder needs, and operational efficiency. I leverage AI, digital platforms, and PM tools to streamline communication and proactively address risks. I excel at identifying priorities and activating cross-functional initiatives, ultimately delivering meaningful outcomes on time, on brand, and with measurable results.
Technological Innovation
I leverage emerging technologies and tools to enhance and streamline operations. From developing AI-based editorial solutions to building custom data dashboards, I focus on harnessing technology to increase efficiency, ensure quality, and scale impactful processes. I create solutions that not only solve immediate challenges but also enable long-term organizational growth and transformation.
Data-Driven Analysis & Insights
I believe data is most powerful when it informs human understanding. Using tools like Looker, GA4, Adobe Analytics, and other performance platforms, I translate complex metrics into clear, actionable insights that reveal new opportunities for growth and guide tactical decision-making. This skill bridges creative storytelling and operational execution, ensuring that campaigns meet both audience needs and organizational objectives.
Public Health & Health Education
With my MPH and CHES, I bring a strong foundation in public health theory, behavior change, and health communication ethics. I apply principles of health literacy, behavior change frameworks, accessibility, and cultural competence to ensure information is impactful and empowering. This perspective shapes my work across all functions—from editorial leadership to client strategy.
Team & Organizational Culture
I’m a collaborative, people-centered leader who values curiosity, empathy, and accountability. I’ve managed multidisciplinary teams of managers, editors, medical reviewers, and freelance writers, fostering a culture of trust, innovation, and continuous learning. My leadership philosophy centers on empowering others to think strategically, deliver with excellence, grow in their craft, and feel a sense of pride in their work.
Growth Mindset
Curiosity drives everything I do. I seek out tools, frameworks, and perspectives that strengthen my ability to solve complex problems, anticipate future needs, and develop adaptable strategic plans. I believe growth happens through collaboration and reflection, so I prioritize learning not just for myself, but as part of a shared culture of development within every team I join.
What people are saying
I became Dana’s manager after years of being editorial peers at People Inc. (formerly Dotdash Meredith), and she couldn’t have been more gracious as we navigated that change together. Dana set me up for success with patient debriefing sessions and extensive documentation hand-offs.
I view this time as indicative of Dana’s approach to teamwork as a whole: She’ll take careful, methodical measures to keep everyone on the same page and keep her team efficiently and happily humming along.
While her editorial chops should not be ignored—she has a way of adding a relatable voice to what she writes and edits without comprising clarity or style guide conventions—her operational skills are what make her shine as a team leader. For example, her monthly projections balanced article publication goals against editor bandwidth and shifting brand needs. And her deep understanding of Airtable automatons helped everyone’s day run a little smoother.
— Anisa Arsenault, Senior Editorial Director at Health
I had the pleasure of working with Dana for two years at Health (Dotdash Meredith/People Inc). Dana has a knack for knowing what you need, before you need it. Her contributions to the team were invaluable. She’s reliable, forward-thinking, and endlessly curious.
There’s no task too big or too small for Dana, whether that’s managing complex workflows, supporting cross-functional teams, or ensuring the finest details are executed flawlessly.
If you’re looking for someone who thrives in process-driven roles, and who brings a strong sense of responsibility and follow-through to everything they do, then Dana is the person you want on your team.
— Jordan Davidson, Editorial Director at Understood.org
Dana Ingemann, MPH, CHES 